The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising. I like to describe marketing as a process by which users can learn about and obtain information regarding the end product or service. Brand management, product pitching, and content messaging are also essential marketing […]
I lost touch with my first best friend when I moved cities at age fourteen. The sudden loss of my then BFF broke my heart and I still think back on the devotion and love we shared and then lost, and sometimes wonder if our friendship would have lasted the test of time. Since then, […]
I spent a couple of hours yesterday reading through a creative writing fellowship application, and came to the following question: What was the first piece of creative writing you ever produced? Since I’ve been writing for as long as I can remember, I really had to dig deep for the answer. And since my response […]
Anyone with Word can create this easy do-it-yourself sell sheet. As a member of the National Association of Book Entrepreneurs (NABE), my novel Our Romantic Getaway was recently included in their marketing efforts at the 2015 Pacific Northwest Booksellers Show in Portland, Oregon. As a follow-up, I wanted to send a marketing flyer to all […]
Out to dinner with a friend a few weeks ago, she gloomily confided in me that she was the “black sheep” of her family. Her sorrowful declaration raised the hair on my arms and gave me the chilly willies for two reasons: 1. She is beautiful, successful, generous, compassionate, considerate, well-grounded, strong, selfless, and a […]
